The Fundamental Layer of Confidence™
Self Confidence is about allowing other people to experience the true self – not the image. That's why there are so many ordinary people in our brand imagery. When individuals feel they don't have to search for themselves in other people's opinions, their life gets infused with a strong sense of belonging – Peoplehood.
Behold, the man! Too short and too tall. Too colourful and too pale. Too weird and too normal. Too many opinions and too few opinions. Using the wrong words and making the wrong choices. All kinds of people. Each one of us.