Articles

the other danish girl"In retirement, I have given myself permission to enjoy beautiful underwear"

"In retirement, I have given myself permission to enjoy beautiful underwear"

For a long time, Ritva didn't care how the underwear looked.

the other danish girl"When exercising, sweaty and chafing underwear is just horrible."

"When exercising, sweaty and chafing underwear is just horrible."

Saara has had a hard time finding underwear that can withstand hard training and several washes.

the other danish girl"No one wants to be forced into one mold"

"No one wants to be forced into one mold"

Satu is looking for beautiful underwear for plus size women

the other danish girlIs the search for the perfect underwear over?

Is the search for the perfect underwear over?

The verdict of the test group: "You don't notice these on at all"

the other danish girl"The crotch gusset flaps and the seams show through the jeans"

"The crotch gusset flaps and the seams show through the jeans"

Thousands of women open up about their underwear problems  

Columns By Eleanor Finch

Eleanor FinchThis article is brought to you by underwear that doesn’t ask you to change.

This article is brought to you by underwear that doesn’t ask you to change.

It’s a little ironic, isn’t it? The influencer reminding you to love yourself - usually someone who hasn’t touched bread since 2007 and whose holy trinity consists of a supplement sponsor, a Pilate...

Eleanor FinchWhere Your Underwear Comes From (And Why It Even Matters)

Where Your Underwear Comes From (And Why It Even Matters)

A particular friend of mine once dated a gentleman who owned precisely two pairs of underwear. Yes, two. As you might guess, they were kept immaculately clean: one pair worn, one pair folded to ori...

Eleanor FinchDoomscrolling: from global despair to sore butt

Doomscrolling: from global despair to sore butt

The act of compulsively scrolling through endless bad news, often late at night, long after it’s useful, healthy, or even mildly rational. Symptoms may include dry eyes, existential dread,..

Eleanor FinchWhy you shouldn't buy the cheapest – and is expensive the same as valuable?

Why you shouldn't buy the cheapest – and is expensive the same as valuable?

There’s a certain kind of logic that feels almost rebellious these days: expensive is not the same as valuable. Where expensive shouts as loudly as possible, "Look at me! I paid too much for this, ...

Eleanor FinchThe naked truth: why 10,000 people can’t be wrong

The naked truth: why 10,000 people can’t be wrong

Trust is a tricky thing—impossible to measure, entirely subjective. At our core, we want to believe what people tell us, but in a world where every photo is filtered and every sentence could be AI-...

Eleanor FinchThe Art of Singular Focus

The Art of Singular Focus

Every now and then, I find myself pondering a question: What happened to specialization? Not to be dramatic, but the relentless march toward diversification has turned once-proud brands into chaoti...