"In retirement, I have given myself permission to enjoy beautiful underwear"
For a long time, Ritva didn't care how the underwear looked.
"When exercising, sweaty and chafing underwear is just horrible."
Saara has had a hard time finding underwear that can withstand hard training and several washes.
"No one wants to be forced into one mold"
Satu is looking for beautiful underwear for plus size women
Is the search for the perfect underwear over?
The verdict of the test group: "You don't notice these on at all"
"The crotch gusset flaps and the seams show through the jeans"
Thousands of women open up about their underwear problems
Columns By Eleanor Finch
Sometimes the best thing we can do is get dressed for ourselves
In summer, perfection wears white linen. The magazines won’t spell it out, but you know what they mean: be radiant. Be tight. Be relaxed, but in a carefully curated, sun-drenched kind of way. Arriv...
This article is brought to you by underwear that doesn’t ask you to change.
It’s a little ironic, isn’t it? The influencer reminding you to love yourself - usually someone who hasn’t touched bread since 2007 and whose holy trinity consists of a supplement sponsor, a Pilate...
Where Your Underwear Comes From (And Why It Even Matters)
A particular friend of mine once dated a gentleman who owned precisely two pairs of underwear. Yes, two. As you might guess, they were kept immaculately clean: one pair worn, one pair folded to ori...
Doomscrolling: from global despair to sore butt
The act of compulsively scrolling through endless bad news, often late at night, long after it’s useful, healthy, or even mildly rational. Symptoms may include dry eyes, existential dread,..
Why you shouldn't buy the cheapest – and is expensive the same as valuable?
There’s a certain kind of logic that feels almost rebellious these days: expensive is not the same as valuable. Where expensive shouts as loudly as possible, "Look at me! I paid too much for this, ...
The naked truth: why 10,000 people can’t be wrong
Trust is a tricky thing—impossible to measure, entirely subjective. At our core, we want to believe what people tell us, but in a world where every photo is filtered and every sentence could be AI-...