Often the first question we are asked is where the brand name comes from. It all started with an unfortunate chain of events that culminated in New York on June 6, 2014.
After New York, the idea was born: Let’s create underwear that prevents such asspocalypse happening again. We did not have any understanding, experience or expertise in making underwear. So It took a while before we got to decide what the company would be called. The alternative was “disgusting danish guy” but eventually it became “the other danish guy”.
This story is true by the way. The first garments with this name were sold in the summer of 2016